Do Your Products Shine?
I help nonprofit tech companies grow revenue by showing the brilliance of their products.
MARKETING LEADER FOR NONPROFIT TECH COMPANIES
Products don’t win on technical merit alone. Your ideal customer needs to see how you're different.
When your value shines, you stand out in a sea of choices. Your product is illuminated and bottom-line magic happens.
When You Shine
The Rest Follows
1
Attract Your Ideal Customer, Faster
Increase win rates and sales velocity by focusing on defined segments of organizations who love your products and make the best customers.
2
Build Better
Sales Pipeline
Move prospects to action with messages that reinforce your differentiated value and spark engagement at every step.
3
Demand Generation
Leverage the right tools, GTM motions and processes for your unique stage of marketing-led growth.
How I Can Make Your Products Shine
Ideal Customer Alignment
Understand the attributes of your best-fit customer to realign your marketing campaigns, sales motions and roadmap.
Product Positioning
Revitalize your positioning with differentiators that resonate with your ideal customer is today—not last year.
Messaging
Drive demand with messages that click with your best-fit customers throughout their sales journey.
Lead Generation
Attract and convert leads by creating systems and automation to nurture them through the sales journey.
Content
Create content, events and webinars to engage your ICP around your unique value.
Hi, I'm Jeanettte
Here to make your products shine
Throughout my career, I’ve been deeply immersed in the social impact ecosystem, increasing revenue for top nonprofit tech companies—from startups to NASDAQ—across marketing, product, and sales.
I began my journey as a public lands organizer, so know how to motivate people to take action—whether on issues or purchasing products.
Deliverables
Accurate. Custom. Actionable