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Social Impact Insider
GTM insights for B2B SaaS companies
Transform Your GTM Process in 2025.
The opportunity for transformation lies in creating a strong GTM process - a feedback loop with cross-functional teams to shape the plan.
Positioning Isn't a Statement. It's How You Win.
How social impact tech companies can leverage April Dunford's positioning formula. Your company built a powerful tool to tackle...
Do You Know Your Ideal Nonprofit Customer?
When was the last time your ideal customer profile was updated? If it was more than 6 months ago, you might be chasing the wrong accounts.
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